Singapore GP adds Hollywood magic to 2009 race commercial

Race Promoter Singapore GP Pte Ltd (SGP) has engaged The Cimarron Group, one of Hollywood's largest and most successful entertainment marketing agencies to produce the 2009 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX television commercial.
The spot premiered regionally on the 24th of May on ESPN Star Sports during the coverage of the Monaco Grand Prix.

The collaboration with Cimarron was made possible by the recent opening of Cimarron Group Asia in Singapore, the international headquarters of the Los Angeles based Group.

Based on this year’s tagline “Nothing Else Comes Close”, the 30-second commercial showcases Singapore’s largest and glitziest sporting event in a visual treat typically reserved for a major motion picture.

“The Cimarron Group was chosen because they have the expertise to translate action and adrenaline onto the screen. The creative team really understood the event and injected their signature Hollywood-style feel, successfully communicating the race experience in a slick 30-second commercial,” said Mr. Jonathan Hallett, Media & Communications Director of Singapore GP.

Cimarron counts big names such as Sony Pictures Entertainment, Universal Studios Hollywood and Twentieth Century Fox as their clients. Some of their recent work includes producing the trailers for the blockbusters Grand Torino, Twilight and Monsters vs. Aliens.

"Cimarron Group Asia is proud to work with Singapore GP to promote the 2009 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX. With our Hollywood roots, we are fortunate to have grown up in the entertainment capital of the world. As a result, we possess a unique perspective on creating buzz for events. In the light of this, we were extremely happy to accept the challenge of profiling the Singapore Grand Prix before an international audience,’’ said Mr. Senn Moses, Managing Director, Cimarron Group Asia Pte Ltd.

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